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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q14-Q19):

NEW QUESTION # 14
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?

A. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
B. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
C. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
D. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

Answer: A

NEW QUESTION # 15
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

A. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
B. Ensure the contact is subscribed to the correct keyword.
C. Check the contact is subscribed to the correct short or long code.
D. Check the contact opt-in status in All Subscribers.

Answer: A

NEW QUESTION # 16
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. All mobile app users will create additional Contacts in Marketing Cloud.
B. Existing users will create additional Contacts in Marketing Cloud.
C. Newly registered users will create additional Contacts in Marketing Cloud.
D. User device data is unavailable in Contact Builder for up to 24 hours.

Answer: D

NEW QUESTION # 17
Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?

A. Contact History
B. Tracking Extracts
C. _Send Data Views
D. Send Logs

Answer: C

Explanation:
To query Marketing Cloud for send data across SMS, Push, and email, Northern Trail Outfitters should use
_Send Data Views. Data Views are system-generated tables that store tracking and system data for different channels and platforms in Marketing Cloud. _Send Data Views contain information about email sends, SMS sends, and push sends across different business units and accounts. References: https://help.salesforce.com/s
/articleView?id=sf.mc_as_data_view_send.htm&type=5

NEW QUESTION # 18
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?

A. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
B. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
C. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
D. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email

Answer: B

NEW QUESTION # 19
......

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